The Future of OTT and Ad-Based Streaming Platforms

Recently, OTT services have become extremely popular with many viewers.

Especially after the COVID-19 get more info pandemic, people spent more time at home, which greatly increased demand for OTT platforms.

OTT refers to services that deliver various types of content through the internet.

Netflix, Watcha, and TVING are 대표 examples.

Unlike traditional cable TV, users can choose what they want to watch at any time.

OTT’s popularity comes from several factors.

One reason is that a wide variety of genres are available in one platform.

Movies, dramas, and entertainment shows are easy to choose based on personal taste.

Also, compared to traditional paid broadcasting, OTT is relatively affordable.

Watching on phones or tablets anytime is a major benefit.

However, as subscription fees keep rising, more people feel financial pressure.

Because of this, interest in free streaming services is growing.

Ad-supported free streaming allows users to enjoy content without paying.

This is especially attractive to users who care about budget.

FAST services are becoming popular as ad-supported alternatives.

For example, KT launched a FAST service called “Gi Live,” drawing public interest.

FAST is expected to become a new revenue model while the paid TV market stagnates.

The main benefit of free platforms is zero subscription fees.

It also offers various content, expanding user choice.

The disadvantage is that ads are unavoidable.

Also, content quality may be lower than paid OTT services.

Both markets will likely keep developing over time.

Free models could gain stronger popularity.

Enjoying content without financial pressure is a strong advantage.

Finally, balancing high-quality OTT content with free service accessibility is important.

If both advantages are used properly, users can gain better experiences.

Upcoming changes in OTT and free streaming are highly anticipated.

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